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How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about 'Who is it…
THE question that I'm asked the most about manifestos is: How are they different to a mission statement or a…
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans…
How would you like to be like Apple? They are one of the most successful companies on the planet. They…
Leaders go beyond the job at hand. They offer direction, show clarity and inspire their clients. But how many of…
Most marketing plans are designed for implementation. That's important. And, it's not enough. How many times have you known what…
Previously we've talked about creating a theme for your year. And, I've shared my own theme of 'retirement'. Now, it's…
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your…
In an earlier blog post we talked about the principles of planning your year around a theme. Let me share…