A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing.
In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with you how to create your manifesto in two simple steps.
Learn how to create a fast and compelling way to position your expertise and own the conversation in your marketplace with our two-step method for creating your manifesto.
As examples, we share Martin Luther King’s I Have a Dream speech and Apple’s famous ad We are the Crazy Ones to highlight both a social movement manifesto and a corporate manifesto.
Podcast: Play in new window | Download | Embed
Subscribe: RSS
If you've been following this channel for a while, you'll know the work here has…
There was a period in my work when I knew I was helping people. Clients were…
Something has changed. You can feel it… even if you can't quite name it yet. Work…
You've probably had this experience. You've been doing good work for years. Clients are happy. Projects…
If you've been increasing your visibility and still feel unseen in a deeper way, this…
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…