Creating Products: The Secret to Quick and Easy
Previously we listed 15 ways to grow your business using products. If only it was that easy. Well, maybe it is easier than you think to create your own products. Here we’ll share the secret to doing creating products quickly and easily using the humble t-shirt as a primary example. Create Products? When we say […]
Product Creation: Eight Steps to Create Yours
Product Creation Steps How do you create an information product? As with all success stories there are usually a number of essential steps that you need to take. These are the eight steps that we work through as our Product Creation Process in our two-day Profitable Product hands-on workshop. Listen to our podcast version of […]
Information Products: 17 Reasons To Create Yours
Information Products Whether you’re a consultant, speaker, coach, trainer or expert creating information products based on what you already know is a powerful way to grow your business. Here we consider 17 big reasons why you should create your own product. 1 Make More Money When you create and sell your own information products you […]
Cult Following – Attract a Flood of Referrals
Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome to Episode 011 of the Ideas Architect Podcast. Our Topic: Cult Following Geoff McDonald shares his ideas about how to attract a cult following and build a brand built on referrals. This episode covers one […]
Write A Book The Easy Way – Eighteen Different Examples
Why Write a Book? 18 different ways to write a book answers the question: How do you position yourself as a thought leader? [Updated and rewritten November 2021] One of the tried and tested ways is to write a book. Having your own book shows that you know a great deal about your niche or subject […]
The Key to Brand Success
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]
Three Simple Things to do to Create a Great Brand
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I booked a taxi through their […]
Three Ways to Attract More Clients
How do you attract your clients? Here’s three ways you could attract more clients… 1 Content Marketing Book Rapper issues have now been downloaded more than 48,000 times! And that’s only the ones directly downloaded from the Book Rapper website. Many more have been passed along by readers or downloaded from other sites. Plus, I […]
A Big Problem for Many Authors That’s Easily Avoided
Following on from our previous post: Big Opportunities for Authors to Spread Their Message Further and Deeper, I want to point to a conceptual problem for many authors. Writing and publishing your book is like having a child. It can take at least as long to produce and then you become very proud and very […]
Big Opportunities for Authors To Spread Their Message Further and Deeper
Seth Godin is a master at saying it better than me! He has the knack for speaking in simple, easy to digest words. And, in his recent post Information Density, he nailed the whole point of Book Rapper. And, a BIG opportunity for authors. Providing Choice Seth was talking about choice for customers. How much […]