Six Books I Like for July 2012
Here’s six books (one for each of our six Book Rapper categories) we’re looking at rapping as Book Rapper’s next issue for July 2012. Which one should we RAP? And, don’t say the yellow one! Return on Influence The Revolutionary Power of Klout, Social Scoring and Influence Marketing Mark W Schaefer A recent addition to […]
Six Books I Like
Here’s six books that I like. And, it’s likely that one of these six will be RAPPED in our next Book Rapper issue. Leave your comment below as to which one appeals to you… 9 Things Successful People Do Differently Plus : Succeed : How We Can Achieve Our Goals Leadership Category : Self Leadership […]
Book Rapper: Kill or Commit? The Big Decision
Bad news… The number of subscriptions received was only 30% of what I had as my pass mark to revive Book Rapper. Good news… A couple of other opportunities have been created that make Book Rapper viable. Therefore, I’m pleased to announce that Book Rapper is being revived. Yippee! I’m pleased about this! Hope you […]
Book Rapper Review: The Referral Engine
The Book John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010. Précis A hands-on guide to have your customers generate new business leads on your behalf. Features • Examples galore : pluck the ones that work best for your situation. • Practical : apply this in the […]
Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]
Twit Rapper: Smart Growth
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Review: Sell Your Thoughts
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the authors for my assistance with a small part of the text. Plus, I’m a former mentor and current ambassador for Thought Leaders. Even better, I get a plug as a […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
Top Ten Books to Read in 2012
Here’s my list of Top Ten Books To Read in 2012… Love to hear your thoughts as to what you’d add or delete to this list… WikiLeaks and the Age of Transparency Micah L Sifry Whilst there are a flood of books on Wikileaks, I chose this one because it appears to be dealing with […]