Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]
Twit Rapper: Smart Growth
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Review: Sell Your Thoughts
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the authors for my assistance with a small part of the text. Plus, I’m a former mentor and current ambassador for Thought Leaders. Even better, I get a plug as a […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
Top Ten Books to Read in 2012
Here’s my list of Top Ten Books To Read in 2012… Love to hear your thoughts as to what you’d add or delete to this list… WikiLeaks and the Age of Transparency Micah L Sifry Whilst there are a flood of books on Wikileaks, I chose this one because it appears to be dealing with […]
Twit Rapper: Design Advantage
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Top Ten Best Books for 2011
Here’s my list of the Top Ten Most Influential Books that I’ve read during 2011. 1 Obliquity John Kay, Obliquity: Why Our Goals Are Best Achieved Indirectly, Profile Books, London, 2010. This book validated that how I get things done is okay and probably intuitively the right way for me to get things done. […]
1 John Kay: Obliquity
Our tenth post in a series counting down the 10 most influential books I’ve read this year – 2011. Our Number One Most Influential Book for 2011 is… drum roll please… John Kay, Obliquity: Why Our Goals Are Best Achieved Indirectly, Profile Books, London, 2010. Buy Obliquity on Amazon The Dominant World I’m left-handed at […]
2 Loehr and Schwartz: Power of Full Engagement
Our ninth post in a series counting down the 10 most influential books I’ve read this year – 2011. Jim Loehr and Tony Schwartz, The Power of Full Engagment, Allen and Unwin, 2003. Buy The Power of Full Engagement on Amazon You may have noticed this is not a new book. 2003 – in Internet […]