Daniel Pink Goes Manga
Daniel Pink, author of Free Agent Nation (Amazon) and A Whole New Mind (Wikipedia) has written a manga comic. It’s illustrated by the award winning Rob Ten Pas. “The Adventures of Johnny Bunko” is touted as ‘America’s First Business Manga’. In the spirit of the One Minute Manager or Who Moved My Cheese, Johnny Bunko […]
Book Rapper’s Hot Books for 2009
Here’s the Book Rapper Hot Books for 2009. Here’s my Top Ten list of the books I want to be reading that reflect the biggest issues of our time… Authenticity The Book: Joe Pine & Jim Gilmore, Authenticity The Hot Idea: As consumers crave experiences fake ones don’t count. If your product and service is […]
Book Rapper Hot Books Hot Trends 2008
Make Money From Niches Derived from Chris Anderson’s The Long Tail The Hot Idea: Digitalization has lowered the profit barrier meaning we no longer need to rely on creating big selling blockbuster products. Instead, small profitable niches become a safe and reliable way to riches. Author’s blog: http://www.thelongtail.com/ Book Rapper: http://www.bookrapper.com/1_The_Long_Tail.html How to Think Right […]
Gandhi and the Starfish
I watched one of my favourite movies last night… the 1982 spectacular ‘Gandhi‘. Yep, it’s now 26 years old and given it won 8 Academy Awards it might be worth a look simply because it’s a good movie. It’s presented in pseudo documentary style and I presume, given it’s a Richard Attenborough movie, that’s it’s […]
Meatball Sundae – The New Marketing by Seth Godin
What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]