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Book Rapper is an innovation service that redesigns ideas from some of the best business books to make it quicker and easier to make informed business decisions.

Crowdsourcing Sources for the Crowd

Here’s a follow-up to our earlier RAP on crowd-sourcing “The Bees Wees“…Crowdsourcing is the “act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” This is the term and definition created by journalist Jeff Howe in an article…

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Book Rapper Blog Restart

Hi folks,I’m back again. I’ve been a bit quiet on the blog front. Time to correct that. What to expect… a few more posts about books and ideas and trends including: RAPPED : Previously, I was thinking that I’d concentrate on the Book Rapper issues only – updates, follow-ups and downgrades as new info comes…

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Meatball Sundae

What business are you in? Marketing delivers the answer to that and marketing just changed!Old Marketing was about selling beige products to beige people by interupting them with advertising.New Marketing requires a product worth talking about and tools to attract interested people to your offer.Seth Godin points to something big! Every single business model is…

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How to Think Right

Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success. Daniel Pink’s A Whole New Mind uses a great ‘right brain’ metaphor that is pulled together into several simple themes. The content is a…

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The Long Tail

Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to…

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