Obama: The First Social Networking President
Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s […]
Free Chris Anderson!
No he’s not in jail. At least not that I know of…Chris Anderson, author of “The Long Tail” is working on his next book “Free” – due out in 2009.As is usual for most authors, a second book is going to be a continuation of their first in some form and Anderson follows this path. […]
Crowdsourcing Sources for the Crowd
Here’s a follow-up to our earlier RAP on crowd-sourcing “The Bees Wees“…Crowdsourcing is the “act of taking a job traditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call.” This is the term and definition created by journalist Jeff Howe in an article […]
Meatball Sundae – The New Marketing by Seth Godin
What business are you in? Marketing delivers the answer to that and marketing just changed! A short summary of Seth Godin’s book, Meatball Sundae. We rapped this book as part of the Book Rapper book summary series. 14 Marketing Trends 14 trends are redefining marketing. These trends are transforming businesses that have the right products […]
How to Think Right
Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success. Daniel Pink’s A Whole New Mind uses a great ‘right brain’ metaphor that is pulled together into several simple themes. The content is a […]
The Long Tail
Chris Anderson shows there is money to be made in very small niches. The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product. Now, through our PCs it’s easier to create things and the Internet gives us all access to […]