Marketing Trends
This is an extract from the Book Rapper issue Marketing Now-How which is derived from Seth Godin’s brilliant book Meatball Sundae. 14 Marketing Trends Fourteen trends are redefining marketing. What’s the Big Idea Attract the Interested Slice and Dice Strengthen AND Outsource Scarce OR Abundant Cheap OR Best Hits to Niches Infinite Channels Authentic Stories […]
The Most Important Stories
What’s the most important story of all? We’ve been sharing about stories lately and some extracts from one of our recent Book Rapper issues called The Long Tale. It’s derived from the eight stories from Valerie Khoo’s brilliant book Power Stories. We’ve previously shared a summary her book here. And, shared the extracts Your Business Story and What’s Your Calling? Plus, […]
How to Design Effective Goals
Setting goals is one thing that sets us apart from our animal cousins. We can plan for the future, they can’t. And, achieving our goals is one thing that separates the successful from the rest. Here we look at the role of goals in life and how good you are at fulfilling them. It’s been […]
Your Business Story
Previously I shared a key story in identifying my calling and the start of my entrepreneur’s journey. It was sparked by one of the books we rapped at Book Rapper called Power Stories by Valerie Khoo. Your Everyday Business Story Today, I want to share a fundamental story that we all tell whenever we meet […]
What’s Your Calling?
One of the recent books we rapped through Book Rapper was Power Stories by Valerie Khoo. We reviewed this book here. Power Stories contains guidelines for you to create eight important stories for your business. Epic stories equals epic business. The Entrepreneur’s Journey One of the eight business stories to write is your entrepreneur’s journey. […]
CEO of Your Life
Here’s a peak at our latest Book Rapper issue CEO of Your Life. It’s derived from: Clayton Christensen, James Allworth and Karen Dillon, How Will You Measure Your Life. We reviewed this book here… [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] [twocol_one][/twocol_one] [twocol_one_last][/twocol_one_last] […]
The Authentic Follower
This is our eighth and final in a series of posts from the Book Rapper issue Authentic. It’s derived from Rob Goffee and Gareth Jones’ book Why Should Anyone Be Led By You that discusses what it takes to be an authentic leader. Previously in this series: Communication for Leaders Why we need Authentic Followers […]
Communication for Leaders
This is our seventh in a series of posts from the Book Rapper issue Authentic. It’s derived from Rob Goffee and Gareth Jones’ book Why Should Anyone Be Led By You that discusses what it takes to be an authentic leader. Previously in this series: Manage Social Distance Communication For Leaders It’s not enough to […]
Manage Social Distance
This is our seventh in a series of posts from the Book Rapper issue Authentic. It’s derived from Rob Goffee and Gareth Jones’ book Why Should Anyone Be Led By You that discusses what it takes to be an authentic leader. Previously in this series: Cultural Relationships Managing social distance reflects the need to engage […]
Cultural Relationships
This is our sixth in a series of posts from the Book Rapper issue Authentic. It’s derived from Rob Goffee and Gareth Jones’ book Why Should Anyone Be Led By You that discusses what it takes to be an authentic leader. Previously in this series: The Three Leadership Situations Conform Enough Being a leader implies […]