Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009.
An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President.
For people on a mission to change the world. Or, those still trying to get your heads around how to make the most of the web and social media.
This book shows that ‘Leading with Social Media’ is not an oxymoron. If Obama can do it, so can you. Read it if you’re up to something big.
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