BR Review : Yes We Did

The Book

Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New Riders, Berkeley CA, 2009.

Précis

An inside look at how to mobilize change through the new digital technology, ie. Barack Obama’s campaign to become US President.

Features

  • How a mega online campaign looks from within.
  • In particular, an inside look at Obama’s approach to building his global brand and community.
  • Observe the power of including and collaborating with others to fulfil a mutual goal.

Benefits

  • View the breadth and depth of Obama’s campaign to expand your thoughts about your own online activities.
  • Specific Social Media and Online Strategy that you can instantly modify and use.
  • Identify gaps in your current strategy to explore, exploit and energize.

Who’s It’s For

For people on a mission to change the world. Or, those still trying to get your heads around how to make the most of the web and social media.

Rahaf Harfoush

Book Rapper Thinks…

This book shows that ‘Leading with Social Media’ is not an oxymoron. If Obama can do it, so can you. Read it if you’re up to something big.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

1 hour ago

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

2 weeks ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

3 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

4 weeks ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

4 weeks ago

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

1 month ago