Derived from Rahaf Harfoush, Yes We Did
For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign has set the benchmark for what can be achieved using social media. Three decisive strategies underpin the campaign’s success: sparking the desired action, rapping the right conversations and building a treasure trove of worthy content.
What’s the point of social media? Same as any technology – to spark action to achieve your goals. The decisive point is to be really clear what action you want to incite both online and offline.
Mass Media is essentially a broadcast medium. It’s a one-way monologue. Your TV can’t hear you! Social Media is about interaction, it’s two-way, direct and it’s built on conversations.
Mass Media was controlled by the few and distributed to the many. In contrast, Social Media is ‘social’ because we can all participate. And, the digital natives expect to add their own content.
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