Book Review : Grow by Jim Stengel

The Book

Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies; Virgin Books, Random House, 2011

Précis

• Consistent business growth and working to improve people’s lives go hand in hand.

Features

• Lots of long and strong case studies.
• A simple five part framework for action.
• Based on substantial research.

Benefits

• Boost your energy by getting in touch with why you’re really in business.
• Achieve better results by aligning action to your brand ideal
• Boost your brand recognition and market value by focussing on THE key elements.

Who’s It’s For

For BIG and little businesses serious about sustainable growth AND making the world a better place. Jim would argue you can’t have one without the other!

Jim Stengel

• In his role as Global Marketing Director of P&G Fast Company suggested he was arguably the most powerful person in marketing. Not surprising given he was managing an $8 billion advertising budget and 7000 people.
• A number of impressive marketing awards.
• Board of Director of AOL, Motorola Mobility, Ensequence. Advisor to others.
• Professor of Marketing at UCLA Anderson School of Management.
• Founder, Jim Stengel Company, a think tank and consulting firm.
• His Company Ideal : “Inspire business leaders globally to achieve higher performance by rethinking their ideal and all behaviours emanating from that ideal.”
• Jim at TED2012 – blog post only (photo source)
• Website : JimStengel.com
• Twitter @JimStengel
• Facebook Page
• Wikipedia

Book Rapper Thinks…

If only I had this book 12 months ago when I started IdeasMarketing.com.au and 1000Manifestos.com It provides the business numbers for why idealism drives business! I’ve used this RAP to sharpen Book Rapper’s edge. And, I suggest you do the same.

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