Business Model Generation by Alexander Osterwalder (left) and Yves Pigneur (right).
Yves Pigneur was Alexander’s PhD supervisor. And, this book was born out of that collaboration. Co-created with 470 practitioners from 45 countries.
To quote the book cover: “Visionaries, game-changers and challengers striving to defy outmoded business models and design tomorrow’s enterprises.”
Filled with diagrams and not pages of words.
One third of the book is design thinking techniques for you to create or re-invent your business model. Plus numerous examples.
Been using this to re-invent Book Rapper. It works! The canvas makes it easy to visualize alternatives. And, my future is better because of it!
[easyazon-link asin=”0470876417″ locale=”us”]Buy Business Model Generation on Amazon (affiliate)[/easyazon-link]
Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good…
During the last few years of Dad’s dementia, when Mum and I would visit him…
Most people think experience is about knowing more. But what if its greatest gift is something…
My Dad died a couple of years ago after living with dementia. He went from someone…
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…