Business Model Generation by Alexander Osterwalder (left) and Yves Pigneur (right).
Yves Pigneur was Alexander’s PhD supervisor. And, this book was born out of that collaboration. Co-created with 470 practitioners from 45 countries.
To quote the book cover: “Visionaries, game-changers and challengers striving to defy outmoded business models and design tomorrow’s enterprises.”
Filled with diagrams and not pages of words.
One third of the book is design thinking techniques for you to create or re-invent your business model. Plus numerous examples.
Been using this to re-invent Book Rapper. It works! The canvas makes it easy to visualize alternatives. And, my future is better because of it!
[easyazon-link asin=”0470876417″ locale=”us”]Buy Business Model Generation on Amazon (affiliate)[/easyazon-link]
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…