I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult? Usually, we immediately shake our heads and say, “Absolutely not!” Being a member of a cult is not really something you put on your census
I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult? Usually, we immediately shake our heads and say, “Absolutely not!” Being a member of a cult is not really something you put on your census
Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty
Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary webinars
Register for this and future complimentary webinars Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity. Geoff McDonald has been designing board game and
In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171) White Paper • Generally aiming to be authoritative • A deeper read – probably longer • Often filled with data • More likely text heavy
One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as a series of documents you sat down and read. Whilst they were all derived from the one book, each page was concise and a unique
When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars. I’ve now completed 12 of them over at Ideas Marketing. They really suit my way of packaging up ideas and sharing them. I create a
The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken directly from this great book, others were my own interpretation. Rule 1: Create Content to Solve Problems Content marketing is not a licence to go
The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got to be the second longest book title ever! Book Website http://www.contentrulesbook.com/ Author 1: Ann Handley Ann was ranked the Most Influential Woman on Social Media
Whenever I do a Book Rapper issue, I always check to see who the author of the book is. For me, this rounds out the story behind the book. As part of this I like to find a photo of the author. And, this can be really interesting. Usually, I