One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and
Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on
The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and
The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip overseas for quite a few weeks over the New Year holiday period. And, when I saw that Gihan and Chris had written a book all
One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand more powerful is to make it more exclusive. Here’s five ways you can make your brand and your business more exclusive. 1 Invitation Only Think
Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part 2 we look at ‘What are you known for?’ Do you have enough clients? Are they your ideal clients? And, how hard are you working
A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? Find out how you can stand out from
In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and back by popular demand the Ideas Lunch as a face-to-face event. Whilst the webinars are getting good feedback, a face-to-face event enables you to grab
One of the keys to having is a cult-like following is to deliberately create some division in your market. And great examples of this can be found in almost every sporting competition. In the Australian Football League (AFL), there is a team called Collingwood. And, Collingwood is your archetypal sporting
If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our followers and fans. Here’s four levels of cult-like behaviour to give you a few clues as to what to look and strive for. 1 Use