If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our
If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our
I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult?
Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to
Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary
Register for this and future complimentary webinars Have you ever spent hours playing a video game? Would you like that level of focus for your
In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171)
One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as
When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars.
The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken
The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got