Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some
One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies
Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in
The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market
The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip
One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand
Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part
A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough
In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and
One of the keys to having is a cult-like following is to deliberately create some division in your market. And great examples of this can