Why You Need a Product Vision As the old saying goes… If you don’t know where you’re going, then any path will do. I’m a firm believer in Simon Sinek’s Start With Why for any project that you begin. It’s super important for product creation because it’s going to take
How to Define Your Expertise Being able to define your expertise and your strengths clearly and simply is super important for you to make good choices about what to focus on. Here we discuss how to define your expertise and the key to developing it. Previously we reviewed Rework by
Are Your Promotions Backwards? Have you ever wondered why your best efforts sometimes fail? I most certainly have. I’d back myself that when I put in the thinking time I produce some really good stuff. But, then it doesn’t take off and I wonder why. And, then I spot someone
Content Creation One of the best ways to attract new customers to your website and your business is through Content Marketing. Essentially, you share something of value to your potential audience. If you add enough value over time, some of these people may become your clients. To make this happen
Hidden Talents Lately, I’ve been exploring the questions: ‘What am I great at?’ and ‘What are my weaknesses?’ Out of this discussion, I’ve noticed a third element that could give an instant boost to your business and sharpen your brand edge in a single move. And, that’s your hidden talents.
Podcast Episodes I’ve had a few people ask me recently about podcasts. And in particular, how long should your podcast episodes be? This is like asking about the length of string. It depends. And, here’s four guidelines to shape your thinking. 1 The Usual Previously I shared my seven favourite
The Tribal Leadership Book Dave Logan, John King and Halee Fischer-Wright Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization Resource-filled website : TribalLeadership.net The Big Idea Culture trumps all. And, cultures are built on the words people use to describe their worlds. Shift the words and you’ll shift
Guest Posts: The Opportunity The Huffington Post was launched back in May 2005. A mere five and a half years later, AOL bought it for US$315 million. That’s a cool $50 million a year. (Source: Wikipedia) Today, it remains one of the top 100 websites in the world. Last month,
Andrew O’Brien talks about how he went from running as a hobby to turning it into a global lifestyle business. This is episode 025 of the Ideas Architect Podcast. Our Topic: How to Build A Global Lifestyle Business Today we’re talking about how to run a global business – literally.
Strengths and Weaknesses Previously, we talked about finding out about our strengths as the key to happiness and success. We also touched on working on our weaknesses. At least, I shared my weakness in not completing things and what I was going to do about it. Today, I wanted to