Create Your Manifesto A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing. Our Topic In this episode, we’re taking the Manifesto section from our Content Marketing
Scott Belsky Scott Belsky is the founder and CEO of Behance. It’s the worlds leading platform for creative professionals with millions of visits each month. In 2010, Fast Company named him one of the top 100 most creative people on the web. This is the first in a series of
This is the Book Rapper version of Chris Anderson’s ground breaking book, The Long Tail. We’ve rewritten the book so you can grasp that big ideas in under 30 minutes. We called our issue: Make Money From Niches. If you want our beautifully designed pdf copy click here. The
In this podcast episode I’m sharing a book that I’ve recently read and have been telling everyone about. It’s been a real eye-opener for me as it describes one important aspect of who I am and how that helps me be successful plus it points out where I often fail.
Roger Simpson Roger Simpson is Australia’s #1 Authority on Customer ROI in the retail industry. He’s an expert on staff coaching, customer service and selling skills. His business is called The Retail Solution and he’s the author of the book of the same name: The Retail Solution. Roger has built
As I write this I’m sitting in a cafe at Federation Square in Melbourne. To get here I’ve just strolled along Southbank by the Yarra River on a bright sunny day. I was looking for ‘the’ place to sit and write for an hour or two until my next meeting.
Success can be an elusive thing. And, there’s been a lot written about what you need to do to achieve it. Regardless of whom you listen to about what it takes to be successful there is one underlying feature and consistent factor: you need to repeat your actions over time.
The great thing about the web is that the publishing tools are freely available and everyone can have their opinion about what ever comes to mind. And, as soon as you start to explore any topic you’ll find people who believe you should and those who believe you shouldn’t. Some
Given, I’m known as the Book Rapper it’s probably not a surprise that I love to read books. And, lately, I’ve been devouring them as if they’re going out of supply. I’m sure that’s not happen, in fact, there is very strong evidence that suggests the opposite is happening. The
Jason Fried and David Heinemeier Hansson, Remote, Vermillion, London, 2013. Previously we reviewed their earlier book Rework. This one is equally brilliant, easy to read and super useful. It’s an Important Trend For the past 500 years workers have been employed and paid based on showing up at the workplace