Ten Tenets of Good Conversation

Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every

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Michael Saylor - The Mobile Wave

Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for

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Read Me - Book Cover

An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of

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Evernote - favourite apps

What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends

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Money tree - when is it ok to work for free?

When should you work for free? That can be a tricky question to answer sometimes… We discuss the pros and cons of working for free

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Seth Godin

Why I read Seth’s Blog Seth Godin writes one of the most popular blogs on the planet. He’s the only blogger that I read every

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Marketing Conversations

Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want

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Seven Small Business Rules Small Business Rules! I love running my own business. But it’s not always easy. It’s tough being in business. Especially when

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Content and Conversations

What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s

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Ghostbusters - What to blog about

One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at

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