Overcome Content Saturation
The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can […]
Four Levels of Being Accountable
I’m currently reading Peter Cook’s book The New Rules of Management. It’s about implementation and how to get things done. Peter suggests that implementing projects that matter is the new mantra for management. Wired for the Short-Term One of the things that stand out for me from reading his book is sections on how to […]
Reading Books
Seth Godin If you follow my blog you probably know that I follow Seth Godin’s blog. And we’ve talked about Seth here, here and here. Plus we ran a 14 part marketing trends series based on his book Meatball Sundae here, here and here. Reading Books Stats Overnight Seth’s latest blog post was about telling […]
The Ten Best Books
Recently, I announced to my email friends that I was making a shift from working with business experts to working with medium sized companies to grow their business through innovation. And, as my attention has shifted to innovation over the past few months I’ve taken on a mini-personal PhD. And, the starting point for a […]
What’s Your Business Category?
Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have developed a number of short cuts to help us balance their need for energy and still retain their function. One of these shortcuts is the use of categories or generalizations. For instance, when we see […]
The Three Essential Change Points
As a business consultant, I’m well aware the reason that my job is to create change for my clients. If I don’t create change or worse, I create an undesirable change then that’s not good for my client or for my reputation. I used to think that there was only one change that mattered. Now […]
Marketing Trend: No Gatekeepers
This is marketing trend #14 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer Getting Louder In the Old Marketing world, if you could get published in a popular magazine or get on TV you were set. Everyone would see you if only… The real […]
Keith Keller – Crack the Twitter Code
Do you get Twitter? And, I don’t mean do you know what it does. Instead, I mean do you get Twitter such that you can use it to produce real, concrete and tangible results in your business? In Episode 72 of the Ideas Architect Podcast we talk with one of the world’s top Twitter experts, […]
Marketing Trend – Consumers Louder
This is marketing trend #13 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Consumers. Complaints hidden – not any more! In the Old Marketing, consumer complaints were easily hidden or ignored! After all, how much noise can one lone voice make? Even the plebian […]
Marketing Trend – Consumers Talk 2
This is marketing trend #12 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Producer Consumers Talk to Each Other In the Old Marketing, consumers were scattered all over the place with little or no connection to each other. They may have bumped into […]