Value Proposition Design
The Book Value Proposition Design – How to create products and services customers want. Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith and designed by Trish Papadakos. The BIG Idea How do you create value for your customers? That really is one of the most fundamental questions you can ask in your business. It […]
Four Ways Information Transforms
Previously we introduced the seven disruptive design principles of every new thing. And, we shared an example of how information has been added to the motor car and transformed it from a mechanical beast to a fully-automated driverless vehicle. Today we want to share some of the other ways that information is transforming the design […]
The End of Translation
Today, the technology of virtual augmentation is about to kill off one big part of the need to learn a language. Virtual Augmentation means that graphic or virtual images are overlaid on top of live pictures. A simple example would be watching sport when the score is displayed at the same time as you watch […]
The Purpose Economy
There is something very simple and very powerful that unites us all. And, that is a basic desire to find meaning and purpose in our lives. It probably all started at the same time language was born because to understand words, sentences and language we need to create meaning. And, in those not-so-good days of […]
Inform: The Motor Car
Information drives our awareness and understanding of what is happening in our world. It’s not new. Human beings have known and shared stuff ever since our ancestors started grunting at each other. Then along came writing which let us capture what was said so others could read it minutes, days and even thousands of years […]
Marketing Trends
This is an extract from the Book Rapper issue Marketing Now-How which is derived from Seth Godin’s brilliant book Meatball Sundae. 14 Marketing Trends Fourteen trends are redefining marketing. What’s the Big Idea Attract the Interested Slice and Dice Strengthen AND Outsource Scarce OR Abundant Cheap OR Best Hits to Niches Infinite Channels Authentic Stories […]
Ideal Work Trends
Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine […]
Innovation Lessons: World’s Fastest Bike
It’s coming around to that time of year again when I stay up late to watch perhaps the most spectacular sporting events in the world: Le Tour De France. And, in the spirit of cycling and innovation we share ten innovation lessons from the creation of Specialized S-Works Venge ViAS bike that Mark Cavendish and […]
Seven Disruption Design Principles
Here are the seven principles from my new-old book Every New Thing… I’ve been thinking of them as design principles for new products and services. And, given they could create revolutionary products I’m calling them disruption design principles… 1 Inform: tell me something Definition: Things that inform us, educate us, we can learn from In […]
Innovation Design Principles
Previously I introduced my book from 2001, Every New Product. And, my intention to update it based on current events. Thus, my new old book… And, this will be my basic theme for my blog for the near future. Today I want to share the underlying concept behind the book: Design Principles The Need for […]