Content Strategy – The Daring way TV chefs thrill their customers

‘Content Strategy – the daring way TV chefs thrill their customers’ is part 4 in our four-part series on ‘How to be successful as an expert in business’. 1: Three Business Growth Strategies 2: Build Your Business Success 3: Know Your Clients Thoughts The big trap many business experts make The big trap that many […]
Know Your Clients Thoughts – Three Questions

Know your clients thoughts is one of the keys to be successful as an expert in business. This is part 3 in a 4-part series – part one here, part two here. The Big Trap for many Business Experts The big trap for many business experts – both beginners and seasoned pros – is that […]
Build Your Business Expertise – Three Powerful Ways

Build Your Business Expertise is the second video in a four-part series that outlines three business growth strategies for how to be successful as a business expert. Post One: How to be Successful as an Expert in Business Why do you need to build your business expertise? The biggest mistake a business expert can make […]
How to be Successful as an Expert in Business

To be successful as an expert in business requires applying three key business growth strategies. The Big Mistake Business Experts Make The mistake that a lot of experts make in business is that they focus on the wrong thing. And this is not just a rookie mistake that beginners make. A lot of seasoned pros […]
Location Independent Lifestyle Design – 7 Principles for a Great Life

Location Independent Lifestyle Design – what are the seven most important things to consider? When we think of location independent living, we tend to think of all the good things of jetting around the world, sitting on a beach and having a great life. While that might be what we want to have happen, what […]
Alan Silcock – Five Gifts Flourishing

Geoff McDonald interviews author Alan Silcock about his new book, Five Gift Flourishing in episode 116 of the Ideas Architect podcast. Show Links Alan Silcock’s website – Following Forsyth Alan Silcock interviews Geoff McDonald about his next book, Deep Minimalism Download the Interview Recording Transcript of Interview with Alan Silcock Geoff McDonald 00:00 Hi, Alan, […]
Deep Minimalism with Geoff McDonald

Deep Minimalism Deep Minimalism is the topic of Geoff McDonald’s next book. It’s what you get when you apply the principles of Minimalism to all (or at least, more) areas of your life. The first slice of this topic is shaping as a standalone book, Minimal Work. In this podcast episode (#115 of the Ideas […]
Heart Leadership with Ian Berry

Heart Leadership In his latest book, Heart Leadership, business mentor and leadership expert Ian Berry talks about the progress from the mind of leadership to leading with the heart. It’s an interesting update on leadership styles and more timely than ever given our experiences with the pandemic, lockdown and often, leading from afar with more […]
Best Business Books 2019

Best Business Books 2019 My Best Business Books 2019… Each year I read a lot of books – in the range of 40-55 books. And given I’m always reading and always talking about the best business books, it makes sense that people ask me what I’m reading and what I’d recommend. To help with this […]
Hero’s Journey: Create your Brand and Marketing Message

Hero’s Journey and What You Do The Hero’s Journey is a great tool to use when you’re asked the inevitable business question: What do you do? How do you usually answer that? Do you respond with a generic category? “I’m a… Business Coach, Accountant or Trainer.” Do you respond with your job title and business […]