Geoff McDonald

3 Things Every Business Must Build

What are you building? It might seem like we are all building completely different businesses. You might be a trainer,…

11 years ago

Your Hidden Assets

As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve…

11 years ago

What is a brand?

In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s…

11 years ago

Seven Examples of Rituals

  What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally…

11 years ago

When To Work for Free – Podcast

Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast…

11 years ago

The Chaos Imperative

The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown…

11 years ago

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…

11 years ago

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…

11 years ago

Five Ways to Join a Conversation

Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a…

11 years ago

Dan Roam, Show and Tell

The Book Dan Roam, Show and Tell: How Everybody can make Extraordinary Presentations, Penguin, London, 2014 Why I Bought This…

11 years ago