Geoff McDonald

Seven Examples of Rituals

  What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally…

11 years ago

When To Work for Free – Podcast

Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast…

11 years ago

The Chaos Imperative

The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown…

11 years ago

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…

11 years ago

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…

11 years ago

Five Ways to Join a Conversation

Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a…

11 years ago

Dan Roam, Show and Tell

The Book Dan Roam, Show and Tell: How Everybody can make Extraordinary Presentations, Penguin, London, 2014 Why I Bought This…

11 years ago

How to Write Bad Books

I read a lot of books. And, I share a lot of the better ones here through book reviews and…

11 years ago

Ten Tenets of Good Conversation

Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing.…

11 years ago

The Mobile Revolution

Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was…

11 years ago