Geoff McDonald

Five Critical Things

Recently I had my Book Rapper website hacked. The good news is that they merely were able to log into…

11 years ago

Value Creation

If you drive to Ballarat and visit the Mouth Helen Campus at Federation University, you might be surprised to see…

11 years ago

Seth Godin – It’s Your Turn Review

Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about…

11 years ago

The Apple Manifesto

Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this,…

11 years ago

Challenge Coins

My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story…

11 years ago

Brian Coogan – Protect Your Website

Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my…

11 years ago

18 Ways to Grow Your Business

How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten…

11 years ago

3 Things Every Business Must Build

What are you building? It might seem like we are all building completely different businesses. You might be a trainer,…

11 years ago

Your Hidden Assets

As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve…

11 years ago

What is a brand?

In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s…

11 years ago