Geoff McDonald

Business Measures to help you stay on the right track

Business measures are crucial for helping you work out if you are on track, off track or you've completely lost…

11 years ago

The Best Thing I’ve Learnt

Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I…

11 years ago

The Lean Startup Review

The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New…

11 years ago

Ten things to review to see if you are out of date

  On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the…

11 years ago

The Conversational Organisation

Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing…

11 years ago

What is best for your clients?

How do you choose your best online channels? This is our third and final part in this series. We started…

11 years ago

What are you good at?

In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your…

11 years ago

How to Showcase Your Expertise

In our recent podcast episode we explored How to Choose Your Best Online Channel. Most of the focus was on…

11 years ago

Choose Your Best Online Channel

Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large…

11 years ago

Make Your BIG Idea Fit

One of the great challenges of leading with BIG ideas is matching them to your intended audience. You’ll know you’ve…

11 years ago