Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my…
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten…
What are you building? It might seem like we are all building completely different businesses. You might be a trainer,…
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve…
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s…
What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally…
Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast…
The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown…
One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…
What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…