Categories: Content Marketing

Are you Focussing on the Wrong Thing?

A Fitness Trap

I’ve just come back from the gym. I’m a gym-junkie. I go 4-5 times a week.

And, typically, when I talk to people at the gym or about the gym a familiar question gets asked: Are you trying to lose weight or put on weight? I find this an odd question. I’m not really trying to do either.

I’m reasonably lean so I don’t want to lose weight. And, whilst bigger muscles might look good in the mirror that’s not my motivation either. My goal is to be stronger, faster and more flexible.

I want to be fit for life. And, this revolves around movement, not some arbitrary comparison that I’m too heavy or don’t have big enough muscles.

A Business Trap

In business, I think we can fall into the same trap of focussing on the wrong things.

The classic example is when cash flow gets tight. And, there’s a mad scramble to ‘get more clients’. If you simply keep helping people get what they want then you’ll get what you want some time soon after.

I’m not saying don’t focus on your internal systems and your marketing. I am saying stay focussed on your customers and build your business around what they need.

A Content Marketing Trap

On the Content Marketing scene, focussing on the wrong thing is usually referenced by the question: ‘What should I blog about?’

That question tells me instantly, that you’re focussing on yourself and not on your clients.

If Content Marketing is defined around presenting information that assists your customers with their decision making, then it’s clear what to blog about. Produce content that helps your customers or clients. And, the best thing to do is to listen to their comments, questions and suggestions.

Are you focussing on the right things?

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: ContentFocus

Recent Posts

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

15 hours ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

5 days ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

2 weeks ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

3 weeks ago

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

3 weeks ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

4 weeks ago