This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences.
Your challenge is to take these principles and become the Apple of your industry.
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…
When two people are standing side-by-side watching the same event, is our experience the same?…
Most people think experience is all about having seen something before. But what if it’s…
Sometimes we see problems through the lens of age or skill, when the real issue…
When should you back experience? And when should you back potential? As leaders, It's one…