14 Mobilize Up Your Ladder

Part 14 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign created a ladder for supporters to climb.

27 Social Media Lessons From Barack Obama's Presidential CampaignThe Obama campaign addressed short term and long term objectives through a series of small and specific requests. For instance : donate money, knock on doors, call voters. This up-selling approach enabled supporters to increase their level of commitment and involvement at their own pace. Combining this with specific training at each level allowed participants to remain comfortable in the way they contributed.
Action : Define small sequential steps your supporters can take.
Action : Make specific requests in line with these steps.

Derived from Rahaf Harfoush, Yes We Did

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026