44 Actions to build Word of Mouth Marketing

Derived from…
Andy Sernovitz, Word of Mouth Marketing

PROFIT : Now, you have the steps of your word of mouth marketing campaign, here’s some actions to grab, mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week?

1. Have a product launch party
2. Share a PDF white paper
3. Give away a free sample
4. Create video interviews to share
5. Solve a problem in your blog post
6. Provide fantasmagorical service
7. Post on social media
8. Provide a community scholarship
9. Call a long lost friend
10. Have a meetup for fans
11. Give away your book
12. Do something outrageous
13. Hold a special event
14. Use a special email signature
15. Share how your business began
16. Write an unusual ‘About You’ page
17. Ask for feedback
18. Write about yourself in a case study
19. Join an industry group
20. Design a remarkable product
21. Build a Ning community
22. Create a Facebook fan page
23. Design a meme to share
24. Add a ‘Tell a Friend’ button
25. Help someone get what they want
26. Start an online discussion
27. Comment on other blogs
28. Send a birthday card
29. Create desktop tools to trigger talk
30. Post a book review on Amazon
31. Recommend others on LinkedIn
32. Retweet a post on Twitter
33. Refer people to your customers
34. Add a new product line
35. Fill your website with testimonials
36. Join a community group
37. Go to a networking event
38. Add a time-sensitive special offer
39. Create a loyalty program
40. Make exclusive offers to loyal fans
41. Serve customers via Twitter
42. Create a private club for top clients
43. Give away your bumper stickers
44. Reward with branded t-shirts