Derived from…
Andy Sernovitz, Word of Mouth Marketing
- Gift temporary brand tattoos
- Refer others to your friends
- Create a funny product name
- Redesign your packaging
- Send sneak previews
- Add photos from events
- Provide soft-copy handouts
- Offer ‘Bring a Friend’ for events
- Give 2 biz cards: extra one to share
- Highlight your popular blog posts
- Talk to your customers – novel?
- Add ‘Forward this’ to your emails
- Share a memorable story
- Have a handout to give away
- Use coupons for special offers
- Send a ‘snail mail’ postcard
- Use Google Alerts to listen
- Deliberately make a spalling error
- Survey customers opinions
- Collect video testimonials
- Add Share This to your blog
- Invite reviews on your website
- Offer a useful service for free
- Reward repeat customers
- Share photos on Flickr
- Write a catchy PR release
- Add a gift to every sale
- Have an invite-only newsletter
- Solve problems superfast
- Partner with a not-for-profit
- Link to comments about you
- Reward people for feedback
- Segment your database
- Respond calmly to negative WOM
- Resolve complaints quickly
- Use crowdsourcing
- Run a competition
- Make it easy to contact you
- Put an offer on your business card
- Ask for product reviews
- Answer online questions
- Say and send thank you’s
- Check your Google ranking
- Do something SuRpRiSiNg
