Another 44 Actions to build Word of Mouth Marketing

Derived from…
Andy Sernovitz, Word of Mouth Marketing

1. Gift temporary brand tattoos
2. Refer others to your friends
3. Create a funny product name
4. Redesign your packaging
5. Send sneak previews
6. Add photos from events
7. Provide soft-copy handouts
8. Offer ‘Bring a Friend’ for events
9. Give 2 biz cards: extra one to share
10. Highlight your popular blog posts
11. Talk to your customers – novel?
12. Add ‘Forward this’ to your emails
13. Share a memorable story
14. Have a handout to give away
15. Use coupons for special offers
16. Send a ‘snail mail’ postcard
17. Use Google Alerts to listen
18. Deliberately make a spalling error
19. Survey customers opinions
20. Collect video testimonials
21. Add Share This to your blog
22. Invite reviews on your website
23. Offer a useful service for free
24. Reward repeat customers
25. Share photos on Flickr
26. Write a catchy PR release
27. Add a gift to every sale
28. Have an invite-only newsletter
29. Solve problems superfast
30. Partner with a not-for-profit
31. Link to comments about you
32. Reward people for feedback
33. Segment your database
34. Respond calmly to negative WOM
35. Resolve complaints quickly
36. Use crowdsourcing
37. Run a competition
38. Make it easy to contact you
39. Put an offer on your business card
40. Ask for product reviews
41. Answer online questions
42. Say and send thank you’s
43. Check your Google ranking
44. Do something SuRpRiSiNg