Five Ways to Join a Conversation
Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a conversation… Traditional Marketing was all about starting a conversation. “Let me interrupt you… Now… Sit down, shut up and listen.” In Conversational Marketing, starting a conversation is merely one of five manoeuvres and possibly the […]
Dan Roam, Show and Tell
The Book Dan Roam, Show and Tell: How Everybody can make Extraordinary Presentations, Penguin, London, 2014 Why I Bought This Book Lately, I haven’t been buying as many books as I used to. The main reason is that I’m now working in the local libraries several times a week, Now, I’m pleased to say I […]
How to Write Bad Books
I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over at Book Rapper. I generally don’t share with you the ones that I consider to be ‘bad’ books. I thought it was time to share some of the things that […]
Ten Tenets of Good Conversation
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every time, then what makes a good one? Knowing what makes a good face-to-face conversation is important and applying it your marketing is critical. 1 Natural Forced is fake! We can […]
The Mobile Revolution
Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we […]
Sticky Ideas
An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of the art and science of creating great ideas is to design them so they are simple, memorable and easy to pass on. We want our ideas to stick like that […]
25 Favourite Apps and Software
What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends from Facebook and the people who read my weekly newsletter. A big thank you to all those who contributed to this article! 25 Favourite Apps Canva – A simple graphics […]
When is it OK to work for Free?
When should you work for free? That can be a tricky question to answer sometimes… We discuss the pros and cons of working for free across eleven different scenarios. (Also available as a podcast episode to listen to – link at the bottom of this page)) [Updated 1 March 2022 – Podcast link added] Recently, […]
Your Business Reach
Why I read Seth’s Blog Seth Godin writes one of the most popular blogs on the planet. He’s the only blogger that I read every post from. This comes down to three things: His posts are usually short and sweet – around 100 words in length They usually offer some interesting insights. Seth clearly looks […]
Marketing Conversations
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]