Brian Coogan – Protect Your Website
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my site they merely made some small back door entries into my site files. Whilst I was completely oblivious to this, I received a call from my trusty web hosting company to tell me about the […]
18 Ways to Grow Your Business
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten years old. To win at tennis you need to practice the range of the strokes you are likely to play during a match. For instance, your serve, forehand, backhand, volley, half-volley, overhead smash and if […]
3 Things Every Business Must Build
What are you building? It might seem like we are all building completely different businesses. You might be a trainer, I might be a coach and others might be running retail stores or affiliate marketing campaigns. And, whilst they are different businesses in lots of ways there are three things that every business must build […]
Your Hidden Assets
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve just completed Simone Novello’s Partner Fast Program. (We talked with Simone about Marketing Partnerships here.) One of the keys to creating an effective marketing partnership is to know what you can provide another business such […]
What is a brand?
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what is a brand? What is a brand? Mootee puts it’s very simply: A Point of View – Your brand is what you base your business strategy on. A Customer Value […]
Seven Examples of Rituals
What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally associate rituals with religions, they also work in Ideas Marketing to presence your big idea daily. This is crucial because our ultimate goal is to have our fans and followers live our big idea every […]
When To Work for Free – Podcast
Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast prompted a few comments, phone calls and even some debate amongst friends. We asked the perennial business question that seems to confront all solo operators at some stage of their career: When is it OK […]
The Chaos Imperative
The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown Business, New York, 2013. The Backstory This book is inspired by Ori Brafman’s experience as a consultant to the US Army. Traditionally, the military has been highly regimented and tightly controlled through the layers of […]
Why You Need a Uniform
One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any device, tool or thing that allows us to presence our big idea and bring it to life. One important tool to presence our big idea is the clothes we wear. In particular, when we wear […]
Artifacts and Ideas Marketing
What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined architecture. The general view was that there was ‘architecture’ and there was ‘mere building’. Supposedly, architecture had some special quality that ‘mere building’ didn’t. I’m not convinced. In my eyes, a more useful idea was […]