A Book of Posts

Yes - Persuasion by Goldstein, Martin and Cialdini

This is the sixth and final article in a series of How to Turn Your Blog Posts into Books. Here’s the first article that introduced the idea. Here’s the second article on simply sticking a title and a cover on your posts. Here’s the third article on choosing blog categories. Here’s the fourth article on […]

Turn Your Blog Posts into Podcasts

Microphone - Podcast

This is the fifth article in a series of How to Turn Your Blog Posts into Books. Here’s the first article that introduced the idea. Here’s the second article on simply sticking a title and a cover on your posts. Here’s the third article on using your blog categories. And, here’s the fourth on creating […]

Story Arcs – Keep Your Readers Reading

Story Arcs example: The Blacklist

This is the fourth article in a series of how to Turn Your Blog Posts into Books. Here’s the first article. Here’s the second. Here’s the third. What is a Story Arc? Typically when a visitor comes a clicking to your website and your blog they’re looking for a single thing. Your challenge as a […]

How to Create Your Blog Categories

Ideas Marketing Book Map

This is the third article in a series of how to Turn Your Blog Posts into Books. Here’s the first article. And, here’s the second. Blog Categories When you write a series of blog posts they will appear as a series of pages on your website. The point of creating categories is to give your […]

Five Ways to Turn Your Blog Posts into Books

Chris Brogan - Social Media 101

Blog Posts into Books I’ve had some good feedback from my previous blog post titled Turn Your Blog Posts into Books. I think it sparked a few ideas for some readers and I thought I’d expand on it here by offering five ways to turn your blog posts into a book. It’s become a long […]

Coaching: Five Ways to Help People

Coaching - Help People

What and How As experts and consultants we often spend a lot of time thinking about what we do and not what the buyer experiences from us. I wrote about this previously here: ‘Why Experts Fail Too Often’. Recently I’ve started to review my business coaching material as I rewrite and upgrade this website. And, […]

James Burgin: How to Craft Your Personal Brand

James Burgin - Craft your personal and professional brand

James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]

Two Super Simple Business Systems

Atul Gawande : The Checklist Manifesto

I was talking with a colleague recently and she asked: “Given you’ve published over 650 blog posts what systems do you have in play to help you with these tasks?” Good question! Since time is always a limitation for all of us, being efficient, effective and productive is crucial for getting things done and fulfilling […]

Two Ways to Fulfil Your Purpose

Manifesto Project - How to Write a Manifesto

Fulfil Your Purpose Why are you here? What are you devoting your life to? What’s your purpose in life? It seems that more than ever we’re wanting meaning in our lives. I think it’s a function of the rate of change – the more environmental hints change the more we need to rely on our […]