What Are Your Customers Buying?
Hot Melbourne It’s been really hot the past few days in Melbourne. And, I don’t mean 30C, I mean stinking hot… 40C+. I work from home and I don’t have air-conditioning. I do have a trusty fan and a cold shower. And, sometimes that’s not enough. Anyway, I decided it was too hot to work […]
Sheryl Sandberg: Lean In Book Review
Who is Sheryl Sandberg? Sheryl Sandberg is the Chief Operating Officer of Facebook. Her TED Talk, Why We Have Too Few Women Leaders, has been viewed by more then 3,000,000 people. She serves on several boards, has a BA and MBA from Harvard and is married with two children. Previously, Sheryl Sandberg was Vice President […]
Mobile Friendly Website: 8 Reasons You Need One
Mobile Friendly If you’re like most people you probably carry your mobile phone everywhere you go. And, even when you’re at home it’s usually within reaching distance. Your smartphone and tablet are increasingly how we go online. In the good old days we only had to design our website for the desktop. Today, you need […]
Podcast: My Seven Favourites
My Podcast Listening Habits My number one piece of advice for anyone wanting to create their own podcast is to start listening to how other people are doing it. Go through the whole process of subscribing and listening and make a list of the things you admire and the things you don’t. Plan your show […]
Product Plan: My Retirement Plan
Your Product Plan Previously we wrote about 15 ways to grow your business using products. One item that we could add to this list is: Use products as your retirement plan. We don’t usually think of ‘growing your business’ and ‘retirement’ in the same sentence. And, neither do we usually think of our product plan […]
Get Paid to Promote Yourself
Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing is listed as an expense in the profit and loss statement. In this podcast episode we discuss four key principles for flipping this on it’s head and turn your marketing expenses into a new income […]
Instant Products: Six Examples
Previously we shared the secret to creating products quickly and easily. Today we want to explore instant products. Whilst not quite instant, as in click your fingers and they will appear, these instant products can be created in about an hour to one single day. Instant Products The key to creating Instant Products is not […]
Creating Products: The Secret to Quick and Easy
Previously we listed 15 ways to grow your business using products. If only it was that easy. Well, maybe it is easier than you think to create your own products. Here we’ll share the secret to doing creating products quickly and easily using the humble t-shirt as a primary example. Create Products? When we say […]
Charles Duhigg: The Power of Habit
Book Review: Charles Duhigg, The Power of Habit Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business, William Heinemann, London, 2012. The Author Investigative journalist with The New York Times Received numerous awards for his writing Graduate of Harvard Business School & Yale University Lives in New York […]
Product Creation: Eight Steps to Create Yours
Product Creation Steps How do you create an information product? As with all success stories there are usually a number of essential steps that you need to take. These are the eight steps that we work through as our Product Creation Process in our two-day Profitable Product hands-on workshop. Listen to our podcast version of […]