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Archive | January, 2011

Sticky Change Example 7: The Power of Checklists

Here’s the 7th example in the Sticky Change series. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP10 we talked about building habits. And we explored pre-thinking our actions to ensure we covered all the necessary things we had to do. Atul Gawande uses checklists to…

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Sticky Change Example 6: Chunking and Juggling

The sixth instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Want to learn how to juggle three balls? The key is to start with one ball. In this video, juggling superstar Jason Garfield shows you how by chunking…

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Sticky Change Example 5: Make Safety Interesting

Another instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Are you a regular flyer on commercial airlines? How many times do you listen to the safety announcements? Most people don’t because they’re boring. Yet over 400,000 people have…

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Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’ and about expecting failure. In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

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