The Two Types of Self Promoting Products (1)
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation […]
Five Key Elements to Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being […]
Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful, […]
Five Ways to Multiply Your Customers
PROFIT : If you really want to multiply your audience rather than increase it just a little, you’ll need to think differently. Here’s five ways to design your product, service and business to get people talking about you and add bottom-line value to your business. Direct Marketing is where businesses talk straight to the consumer. […]
Book Rapper Review: Word of Mouth Marketing
The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition, 2009. Précis Word of Mouth Marketing is a low-cost, simple way to build upon the things that people are already saying about you and your business. Features ? Plenty of anecdotes, examples, case studies and […]
Book Rapper Review: Viral Loops
The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t need to be linear anymore. Instead, it can be exponential. If you want to multiply the value and quantity of your customer base in a very short period of time create viral loops, networks and […]
Smart Growth: How to Multiply Your Customers
The Books Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Author’s Website 2: www.DamnIWish.com Speed RAP The key to multiplying your customers is to enable them to spread your word further, faster and freely. You can create […]
‘Purple You’ and Linchpin Superlinks
Purple You : Your New Career Derived from… Seth Godin, Linchpin: Are You Indispensable 1 Speed RAP http://www.bookrapper.com/2010/04/purple-you-your-new-career.html 2 BR Review : Linchpin http://www.bookrapper.com/2010/04/book-rapper-review-linchpin.html 3 The New World of Work http://www.bookrapper.com/2010/04/new-world-of-work.html 4 How Work Has Changed http://www.bookrapper.com/2010/04/how-work-has-changed.html 5 Education and Consumerism are Scams http://www.bookrapper.com/2010/04/education-and-consumerism-are-scams.html 6 Are You a Cog or a Linchpin http://www.bookrapper.com/2010/04/are-you-cog-or-linchpin.html 7 Are […]
Your New Career Audit: Are You a Linchpin?
What do you need to make your career remarkable? To find out if you’re a replaceable cog or an indispensable linchpin, rate yourself with these nine questions. Colour in the circle of the response that best fits your career. ? Are you resisting, avoiding and chickening out? Or, are you shipping product, producing results and […]
The ‘Purple You’ Twit Rapper Movie
You’ve read the tweets in our previous blog post now see the movie… The Linchpin Tweets Summary as a Movie. Derived from… Seth Godin, Linchpin: Are You Indispensable Previously Seth Godin’s Linchpin in 26 Tweets Twit Rapper – Purple You and Linchpin Tweets Movie Get the full Book Rapper issue: Purple You