Categories: Book Rapper

19 Enable Supporters to Interact

Part 19 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign let supporters organize themselves.

The first point of contact for many Obama supporters was on their home territory or preferred social network such as Facebook, Linked In or Twitter. The Obama campaign then invited them to play on their own social network, MyBarackObama.com or MyBO. The primary function of this was to enable supporters to connect with one another. More than 3 million did. This allowed groups to self-organize and form around their areas of interest such as local areas, particular groups eg Hispanics or special interest groups such as climate change.
Action : Provide the tools to put your supporters in charge. Let them organize themselves and connect to each other.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

2 hours ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

4 days ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

2 weeks ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

3 weeks ago

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

3 weeks ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

4 weeks ago