20 Leverage Creativity

Part 20 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign let supporters create things and express themselves

Obama’s Social Network MyBO was not just about having a place to congregate. Tools were provided for individuals and groups to express themselves. They could create their own webpage, blog, directory, electronic mailing list, collective activity index and fundraising meters. 35,000 groups created their own home page. For users this made their fundraising and campaign experience a shared one, more meaningful and allowed them to feel part of the community. For campaign managers they could more easily keep in touch, listen to what was happening and provide support and feedback.
Action : Give people the tools to create and express themselves. Then give them the space, freedom and permission to use them in their own way.

Derived from Rahaf Harfoush, Yes We Did