Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put this on your fridge?
Next Step: A general reference to blogs, Facebook, Twitter and website.
Translation Text: Provides an introductory paragraph to give context and meaning. Then lists nine principles for creating your manifesto. In hindsight a more specific blog link would have been better as a next step.
Website: 1000Manifestos.com
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…
If you have 20 or 30 years of experience and you still can’t explain what you…