Categories: Artifacts

1000 Manifestos Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Geoff McDonald, 1000 Manifestos

Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put this on your fridge?

Next Step: A general reference to blogs, Facebook, Twitter and website.

Translation Text: Provides an introductory paragraph to give context and meaning. Then lists nine principles for creating your manifesto. In hindsight a more specific blog link would have been better as a next step.

Website: 1000Manifestos.com

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

10 Powerful Ways to Write a Business Manifesto

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…

1 week ago

7 Essential Qualities Every Signature System Needs

If your signature system doesn’t have all seven of these qualities, you’re leaving money on…

3 weeks ago

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

4 weeks ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

1 month ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

1 month ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

1 month ago