Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business
If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium
Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no one specific, and generate zero real opportunities. But here’s the
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book, The Seven Habits of Highly Effective
What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those at 30. But here’s what the data didn’t catch —