What’s the difference between an Ebook and a White Paper?

In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171)

White Paper

• Generally aiming to be authoritative
• A deeper read – probably longer
• Often filled with data
• More likely text heavy
• More formal
• Written as an expert

Ebooks

• Often shorter
• Less data
• More visual with diagrams and images
• More casual
• Written for your peers and colleagues

Whilst this is a great comparison and contrast, there is a more important issue here…

What does your audience call them?

If you’re working in the area of academia or professional service firms, white papers might be the term you use. Alternatively, if it’s a more general audience, you might call them ebooks.

And the same applies to the style in which you write. The goal here is how best to communicate your message. If data is your stick go there, if visuals are your thing do that.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Top Ten Universal Human Values that Will CHANGE Your Life!

I need to change my core values because they don’t reflect the Universal Human Values.…

4 days ago

Empower Your Life – How to Stick to Your Values

Are you ready to empower your life and unlock your true potential? To achieve this…

2 weeks ago

Determine Your Core Life Values in 3 EASY Steps

Today, I’ll show you how to determine your core life values in 3 easy steps.…

3 weeks ago

How to Write a Personal Manifesto for your Content Creation

I did it! I created 150 videos on my YouTube channel. And it was all…

4 weeks ago

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 month ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 months ago