In 60 Minute Brand Strategist, Idries Moottee suggests:
Brand is unarguably the most powerful business tool ever invented. (Pix).
That’s a big call! So, what is a brand?
Mootee puts it’s very simply:
[Tweet “6 elements of a Brand plus 5 that are not #branding”]
And, Mootee again describes what is not a brand:
Idries Moottee, 60 Minute Brand Strategist, P8-9
COMMENT: How do these principles fit with your view of what a brand is and isn’t?
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