In our recent podcast episode we explored How to Choose Your Best Online Channel. And, to help you choose your online channels we suggested there were three questions to explore. This is part two in this series.
It might have been an obvious starting point to begin with your strengths. That is usually a good place to begin. And, I deliberately didn’t do that. Instead, I started with ‘what positions you best’. If you simply stick to what you’re already good at, it may not lead you to where you want to go. Instead, start with the end in mind. What’s your outcome? And, what do you need to fulfill this?
TIP: Take a moment to check. Are you simply doing what you’re good at or what will get you where you want to go?
So, what are you good at? Here are a couple of questions to prompt a strong list:
TIP: Make a list of at least 10 things that you are good at.
Once you have a list of things you are good at, we need to link this to the way you create because ultimately that’s why we’re picking content channels – to create content! So, how do you like to create? Do you…
TIP: If it’s not obvious what your strength is, then take your time and rate each of these items on a scale of 1-10.
TIP: Also, notice any synergies or combinations that could be useful. For example, do you write and draw well?
TIP: If you need a hand to identify your strengths, I can recommend the Clifton Strengths Finder online tool. We talked about it here.
Next: Part 3 in this series: What is best for your clients?
I realised I had a problem working with my clients. It wasn't a fatal flaw,…
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…
If your signature system doesn’t have all seven of these qualities, you’re leaving money on…
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…
Are you pouring your expertise into your business, working harder every year… but still feel…
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…