When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars. I’ve now completed 12 of them over at Ideas Marketing.
They really suit my way of packaging up ideas and sharing them. I create a bunch of slides and then simply talk to the slides. This suits my way of creating simple visuals, plus it’s easier for me to talk than write. And best of all, they form a complete content marketing system.
Here’s the before, during and after of my webinar process…
The Before stage is all about promoting the event. And, given the webinars are free this is a great way to connect with people and offer something of value with minimal sales focus.
The During stage is a chance to share my personality – much easier to do this live whilst talking than putting it into some written text. Plus, it’s interactive, people online get to ask questions along the way.
After the webinar there’s plenty of opportunity to repackage the recordings as content to share the ideas further and wider.
This is the power of a webinar as the central plank in a content marketing platform.
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience.…
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving…
What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into…
A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me…
We often talk about learning from experience. But what if experience isn't what we think it…
You've spent years building your experience. But what if some of it is quietly becoming less…