Categories: Book Rapper

Web Line, Part 5: RAP2: Stand Out 1

Web Line, Part 5: RAP2: Stand Out 1

Derived From
Chris Brogan and Julien Smith, Trust Agents

Previously:
RAP1: Trust Has Changed


RAP2: Stand Out – Part 1

PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.


Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.

  • Who are they?
  • What are they owning, controlling or protecting?
  • Define the rules they play by.
  • How can you jump over them?

Actions: Gate Jumpers
Search for these Gate Jumpers on the web :

  • Arctic Monkeys
  • Perez Hilton
  • Huffington Post
  • Radiohead
  • Gary Vaynerchuk
  • Robert Scoble

How did they break the rules? What results did they get?

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

A Comic Book and Sustainability with Philippe Guichard

For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place…

6 days ago

The Things We Learn to See with Philippe Guichard

A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience.…

2 weeks ago

Failure Changed My Design Philosophy with Philippe Guichard

When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving…

2 weeks ago

What Designers Notice with Philippe Guichard

What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into…

3 weeks ago

Your Experience Has a Use-By Date with Mark Molony

A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me…

4 weeks ago

Experience is Just a Memory with Mark Molony

We often talk about learning from experience. But what if experience isn't what we think it…

4 weeks ago