Web Line, Part 5: RAP2: Stand Out 1
Derived From
Chris Brogan and Julien Smith, Trust Agents
Previously:
RAP1: Trust Has Changed
RAP2: Stand Out – Part 1
PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.
Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.
Actions: Gate Jumpers
Search for these Gate Jumpers on the web :
How did they break the rules? What results did they get?
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
