Donate Now

Web Line, Part 5: RAP2: Stand Out 1

Web Line, Part 5: RAP2: Stand Out 1

Derived From
Chris Brogan and Julien Smith, Trust Agents
Previously:
RAP1: Trust Has Changed

RAP2: Stand Out – Part 1
PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.


Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.

  • Who are they?
  • What are they owning, controlling or protecting?
  • Define the rules they play by.
  • How can you jump over them?

Actions: Gate Jumpers
Search for these Gate Jumpers on the web :

  • Arctic Monkeys
  • Perez Hilton
  • Huffington Post
  • Radiohead
  • Gary Vaynerchuk
  • Robert Scoble

How did they break the rules? What results did they get?

More Updates

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025
Monetize Your Expertise after 45 - Cookie-Cutter vs Custom vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium

September 4, 2025
The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost

August 30, 2025