Web Line, Part 5: RAP2: Stand Out 1

Web Line, Part 5: RAP2: Stand Out 1

Derived From
Chris Brogan and Julien Smith, Trust Agents
Previously:
RAP1: Trust Has Changed

RAP2: Stand Out – Part 1
PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.


Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.

  • Who are they?
  • What are they owning, controlling or protecting?
  • Define the rules they play by.
  • How can you jump over them?

Actions: Gate Jumpers
Search for these Gate Jumpers on the web :

  • Arctic Monkeys
  • Perez Hilton
  • Huffington Post
  • Radiohead
  • Gary Vaynerchuk
  • Robert Scoble

How did they break the rules? What results did they get?

More Updates

Why Selling Isn't Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I don’t like selling myself.” “Selling

January 16, 2026
The Myths of Experience

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the

January 12, 2026
Why Visibility isn't your real problem

A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder show up everywhere They feel

January 7, 2026