Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos, 162,000 YouTube subscribers, 20 million views, one billion minutes of footage plus a donate button. Three key types of video were used: (1) Live Streaming (2) Campaign Generated and (3) User Generated.
Action : Use Video to document what you do and share it via your blog.
Derived from Rahaf Harfoush, Yes We Did
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
