Categories: Book Reviews

Twit Rapper: Obama Online

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways.

Obama Online

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media.

The three keys to leading with social media are:

  1. Design your campaign to spark the right actions
  2. Lead your supporters with direct conversations and
  3. Provide the tools to let your grassroots community create and share content.

Derived from Rahaf Harfoush’s Yes We Did.

 

 

 

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: Twit Rapper

Recent Posts

What Dementia Taught Me About Experience

My Dad died a couple of years ago after living with dementia. He went from someone…

8 hours ago

What a Mindfulness Teacher taught me about Experience

We often expect our experience to predict what will happen. But, what if it doesn’t?…

6 days ago

What Rambo Taught Me About Experience

We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…

6 days ago

What Trainspotting Taught Me About Experience

When two people are standing side-by-side watching the same event, is our experience the same?…

6 days ago

What an Anthropologist Taught Me About Experience

Most people think experience is all about having seen something before. But what if it’s…

6 days ago

What the Socceroos Penalty Shootout taught me about Experience

Sometimes we see problems through the lens of age or skill, when the real issue…

6 days ago